#Passion2Profession: New Releases and Stocking Your Store

A great reminder…

Selena Laurence

I had a release recently. One of many this year. And that could be a nightmare…if I still gave a damn. But here’s the thing: the majority of the time, for Midlist authors, releases will be underwhelming. There was a time–before KU–when a release was worth all the watching and hoping. You’d wake up early, check the ranking every hour, watch it rise slowly, then after dinner see it soar, and often you’d have to stay up really late because it would continue to rise, possibly dancing into that Top 100 territory, often hitting Top 10 in a category.

Then came KU. And suddenly, out of nowhere, rankings began to fall, for existing books and new releases. Making the Top 100 overall and even in categories became a dream of the past. These days, if you’re not already one of the power brokers of romance fiction, you’re looking at overall…

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