Social media is powerful for connecting us (our books) with the very people we wrote them for to begin with. But, we are wise to appreciate that creating a brand and cultivating genuine and passionate fans is not going to happen overnight. The deeper the roots, the stronger the brand and the platform.
Why that is important is if we keep chasing the newest shiny, we fail to ever gain compounding results. We are chasing fad after fad. Thus a saner approach is to build places that are the most stable.
***Yes, we can build on Instagram and SnapChat and the like, but that will come with more risk and possibly devour time we need to write more books.
The blog is still the strongest and most resilient form of social media. Blogs have been around since the 90s and unless the Internet goes down? Blogs will remain.
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